Luxerose is a New Zealand owned boutique beverage company. The team is made up of entrepreneurs who come from a variety of industries; liquor, fashion, F&B, hospitality and more. The team are constantly innovating, listening to consumers and generally getting amongst it!

Chenxi Gu's Profile

Gu Chenxi is a visionary entrepreneur with expertise in developing high-quality FMCG and New Zealand specialty products for international markets. Since 2012, he has launched multiple successful brands, establishing a strong presence in New Zealand, China, and Southeast Asia through innovative products and strategic market expansion.

Experience

Founder & CEO - Streamland Honey
2012 - Present

Founded Streamland in 2012, focusing on premium New Zealand honey.
Expanded into New Zealand, Australia, China, and Southeast Asia by 2014.
Won the New Zealand Export Award in 2016.
Achieved top sales ranking on Chinese e-commerce platforms in 2017.
Founder & CEO - Luxerose Fashion FMCG
2018 - Present

Launched Luxerose in 2018, offering a range of products including Manuka honey, liqueurs, and lifestyle items.
Won the European Design Award Silver Prize in 2018.
Received Gold and Bronze at the Dieline Awards in 2019.
Founder & CEO - Memax FMCG Alcohol
2021 - Present

Established Memax in 2021, targeting young, trendy consumers.
Achieved 40% market coverage in New Zealand's liquor channels within one year.

Awards

New Zealand Export Award - 2016
Top Sales on Chinese E-commerce Platforms - 2017
European Design Award Silver Prize - 2018
Dieline Awards Gold & Bronze - 2019

Skills

Market Development & Branding
Product Innovation & Segmentation
Cross-cultural Management

Languages

Chinese: Native
English: Fluent

Email: chenxi@luxerosedrinks.com